{"id":391,"date":"2012-02-20T13:27:48","date_gmt":"2012-02-20T12:27:48","guid":{"rendered":"http:\/\/www.starterszaken.nl\/cmcc\/?p=391"},"modified":"2012-02-20T13:27:48","modified_gmt":"2012-02-20T12:27:48","slug":"effectiviteit-give-away-gemeten","status":"publish","type":"post","link":"https:\/\/www.starterszaken.nl\/cmcc\/effectiviteit-give-away-gemeten\/","title":{"rendered":"Effectiviteit Give away gemeten"},"content":{"rendered":"

Give aways kunnen net zo effectief zijn als tv- en printreclame. Dit blijkt uit een recent onderzoek van de Britse branchevereniging BPMA (British Promotional Merchandise Association).<\/p>\n

Het externe marktonderzoekbureau ondervroeg ad random 14.728 volwassenen in Groot Brittanni\u00eb inzake give aways die ze het afgelopen jaar zakelijk of priv\u00e9 hadden gekregen. Daaruit kwam o.a. naar voren dat 66% van de ondervraagden zich de bedrijven cq merken herinnerden van wie ze het gadget hadden gekregen. Van hen gaf 79% aan dat ze (zeer) waarschijnlijk met de betreffende bedrijven zaken zouden gaan doen. Merkbekendheid Opvallend is ook dat 56% van de respondenten zei beter over het merk\/bedrijf te denken na ontvangst van het presentje. Een kleine 85% vindt dat weggevertjes de bekendheid van het merk cq bedrijf vergroten. Bijna 90% van de ondervraagden behoudt de give away meer dan een jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Give aways kunnen net zo effectief zijn als tv- en printreclame. Dit blijkt uit een recent onderzoek van de Britse branchevereniging BPMA (British Promotional Merchandise Association). Het externe marktonderzoekbureau ondervroeg ad random 14.728 volwassenen in Groot Brittanni\u00eb inzake give aways die ze het afgelopen jaar zakelijk of priv\u00e9 hadden gekregen. Daaruit kwam o.a. naar voren […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[6],"tags":[],"yoast_head":"\nEffectiviteit Give away gemeten - Starterszaken<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starterszaken.nl\/cmcc\/effectiviteit-give-away-gemeten\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effectiviteit Give away gemeten - Starterszaken\" \/>\n<meta property=\"og:description\" content=\"Give aways kunnen net zo effectief zijn als tv- en printreclame. Dit blijkt uit een recent onderzoek van de Britse branchevereniging BPMA (British Promotional Merchandise Association). 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